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James Fahy - CEO
James, a Connecticut native, founded Deep Rooted Designs in 2014 with a goal to bring exceptional customer service + design creativity in an industry that is known for its communication challenges. James’ passion for creative design fuels him everyday as he helps improve the lives of homeowners all over the county. When he’s not collaborating on design build projects, he’s surfing, playing music, and spending time with his son + wife, Ryder and Danielle.
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Rich Rechif - CFO
Rich is Deep Rooted Designs’ CFO and brings extensive accounting, real estate and finance expertise to the team. As a San Diego native, he’s passionate about building our local communities and enriching the lives of homeowners through outdoor landscape design. His favorite part about outdoor renovations? Creating space for families to cook, relax, and spend more time outdoors.
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Luis Banuelos - Project Manager
Luis brings his dedication and talent through overseeing and managing our many outdoor renovation projects. His attention to detail, open communication, and love for exterior remodels makes him the perfect liaison for our clientele throughout the process. Luis is a native San Diegan and enjoys bringing our creative projects to life. When he’s not managing projects, you can find Luis riding motorcycles, catching a workout, or fishing.
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Rebecca Gedeon - Landscape Designer
Rebecca is our in-house landscape designer and an invaluable part of the renovation process. She graduated from Cal Poly SLO with a Bachelors in in Landscape Architecture. Rebecca is passionate about people, plants, and cultivating spaces where the two are given the opportunity to mutually benefit one another. She has an affinity for designing intricate planting plans, especially in Mediterranean and Spanish styles. In her spare time, she loves hosting dinners with her husband and tending to her houseplants.
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Stacy Rechif - Accountant
Stacy is our controller and lends her talent to support our accounting department. She graduated with a Bachelors of Science in Accounting from California Polytechnic University at Pomona. Before she came to our team, she gained years of valuable experience in construction accounting. Like many members of our team, Stacy is a San Diego native and loves seeing our client’s dreams come to fruition through each project we complete.




